Mia Pasta restaurants — Pasta Bar offers a fast food experience with all the convenience that comes with comfortable seating and quality cuisine. The brand is represented by thirteen (13) franchises throughout Quebec, with ongoing expansion. 30&1 was mandated by the restaurant chain to elevate its brand image. We redesigned the logo and visual language to reflect a brand identity aligned with the company’s brand strategy. In-store materials were revamped, and communications tools and the website were completely redesigned.