Below is a series of guiding principles that we adhere to in our day-to-day work life. They reflect who we are, and who we want to be, without any pretention.
If you don’t like your job, quit.
We’re not
here to work.
We’re here
to have fun.
Values count.
Even more
than money.
Give without expectations.
It always pays
off in the end.
Receiving a client brief is like receiving a list
of clues at the beginning of a great road rally.
Never choose
an original idea over an
intelligent idea.
If you don’t
stand out,
you’ll drown.
In any business relationship, affinity is as important as expertise.
Every small success should
be celebrated
in a big way.
Making people work for free isn’t part of our core values—we don’t participate in spec creative pitches.
