Falafel Avenue is a family oriented, fast casual restaurant in Montreal that specializes in what has long been considered a time-honoured Middle Eastern favourite: falafel. The company’s three (3) founding brothers have completely reinvented this street food classic for contemporary tastes by delivering a fresh experience to lovers of smaller falafel balls. As part of the project’s development, 30&1 was mandated to fully create and launch the brand. We developed the entire brand strategy including visual identity, restaurant items, promotions, communications tools, and website. To help establish a strong brand personality, we gave Falafel Avenue a distinct tone of voice by integrating the initials (FA) into its marketing language.
Ce projet a été conçu en collaboration avec Charles Daoud.
